I bring the full unscripted TV toolkit to brand storytelling.
From big-picture creative vision to the nitty-gritty of making shoots actually happen.
I turn brands into characters, products into plot points, and campaigns into content audiences genuinely want to engage with.
Audience Engagement Strategy: Crafting content beats that spark conversation and keep viewers watching across platforms.
Post-Production Supervision: Guiding edits, graphics, and sound to highlight key story and brand moments while keeping the narrative tight.
Cross-Functional Collaboration: Partnering with clients, marketing teams, post-production, and execs to make sure both creative and business goals are met.
Long & Short Form Content Creation: Concepting, scripting, and producing across broadcast, streaming, and social platforms, from fast-turn TikToks to multi-episode series.
Trend-Driven Development: Spotting cultural moments, trends, and audience behaviors and turning them into timely, relevant content ideas.
Creative Brand Storytelling: Translating brand goals into audience-first content that entertains, informs, and sticks.
Production Leadership: Running multi-camera shoots, managing crews of 20+, and navigating complex locations while keeping the creative vision alive.
Brand Integration & Product Placement: Weaving brands and products seamlessly into stories so they feel like part of the narrative, not an interruption.
Talent & Host Direction: Coaching hosts, influencers, and unscripted talent to land brand beats naturally and authentically.
Creative Operations: Handling budgets, schedules, vendors, and workflows to keep everything on-time, on-budget, and sane.